That's the entire problem here. One nudge at the right moment is awesome. A constant red alert of status notifications both undermines their credibility and f

That's the entire problem here. One nudge at the right moment is awesome. A constant red alert of status notifications both undermines their credibility and fatigues the user to the one real notification. "42 other users are looking at this room" is 100% noise. For all I know, someone linked a picture of the sheets on Pintrest and it's people gawking at them rather than potential buyers. "Someone else booked a similar room" is very close to noise, unless I'm in a narrow audience of needing many similar rooms and being close to the margins. "There is only one room of this category left" has actual value, in that it is a legitimate ticking timebomb. But it's easy to lump all of these together when they're lighting up like a user-hostile pinball machine of anxiety.