Another interesting quote: The games themselves aren't where the action happens; the strategy component is: when do you reach out into your social graph? When

Another interesting quote: The games themselves aren't where the action happens; the strategy component is: when do you reach out into your social graph? When are you going to spam that list? How frequently are you gonna do that? I'm thinking that these game mechanics can be very powerful - I'd love to see them employed in a non-farmville situation. I'm not a MMORPG gamer, but I'm guessing some of the social elements of MMORPG play are along these lines?