> I know it’s controversial, but there’s a group of us who truly believe that yes, the car companies are wrong about what customers want, as those of us who wan

> I know it’s controversial, but there’s a group of us who truly believe that yes, the car companies are wrong about what customers want, as those of us who want and desire subcompact vehicles keep being told we are wrong. If you are right, and there is demand, that'a a 10-100 billion $ business opportunity right there. Import small European and Asian cars, sell them for a decent margin. Unfortunately, everyone who has ever tried this has failed.