As a SEGA kid growing up through the 90's, I got to watch my favourite console and game maker make business decision after business decision so incredulously st

As a SEGA kid growing up through the 90's, I got to watch my favourite console and game maker make business decision after business decision so incredulously stupid, just - so unbelievably, shockingly daft; that one would have to assume the corporation itself was somehow a sentient - yet suicidal - entity. From the baffling release of the 32x 'console', to the jump-start release of the Saturn (which cost them insanely valuable retail connections and meant software wasn't ready for launch) - to the shit-show that was the never-released Sonic X-Treme - SEGA seemed obsessively dedicated to making sure it made every major business decision as damaging to its existence as possible. By the time they finally produced a frankly phenomenal offering with the Dreamcast, the industry's good will towards SEGA had all but vanished. I recall EA saying after the debacle with the Saturn they wouldn't even make games for the Dreamcast. All these years later, that girl who grew up getting and cherishing her SEGA Genesis as a Christmas gift in 1993(4?), spending way too much time on the playground about how much better SEGA was ('there's actual blood in Mortal Kombat, though, suck that, Nintendorks!') fully expected to be using the equivalent of a Dreamcast 5, and if SEGA hadn't been frankly just so incredibly stupid, I most likely would be. This is just a continuation of normal behavior for SEGA, another monumentally stupid decision based off all the wrong motivation and market research.