The article profiles the individuals: Name; Employer (big name); Photo smiling but not smiling too much, face to the side, oozing 'trusted'; Location; Years exp

The article profiles the individuals: Name; Employer (big name); Photo smiling but not smiling too much, face to the side, oozing 'trusted'; Location; Years experience; Actual content. Framing someone by location, face that fits, and years of doing something at a big name seems the key takeaways. tl;dr the rest.