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When I worked at eHarmony there were two things that we were aware of above all else: 1. Users hated all the advertising even if they were signed in with a pai
by dhosek 4y ago
When I worked at eHarmony there were two things that we were aware of above all else:
1. Users hated all the advertising even if they were signed in with a paid account
and
2. eHarmony had no intention of stopping this because they valued the revenue from the advertising over the user experience.
I noticed that Redfin has started adding ads to their site which really annoys me. Folks you’ll get a sizable commission for connecting me with the listing agent. The ad revenue has to be a rounding error compared to that. Why are you damaging your brand by showing me ads for luxury vacations next to houses that I’m looking at buying?
- wpietri 4y agoGreat examples. To this list, I'd add Amazon's ads. It's providing them with very obvious revenue growth. It's parasitic on their ecommerce business, though, in ways that for me and many others, harm the things that made Amazon popular in the first place. That'll never change, though, because that revenue has enough people attached to it that they'll fight tooth and nail to keep it no matter how much it harms the rest of Amazon.