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Yeah-- I think blaming dark patterns on A/B testing is like blaming thermostats for chilly houses. A/B tests just show if one thing does more of something you'r
by chefandy 4y ago
Yeah-- I think blaming dark patterns on A/B testing is like blaming thermostats for chilly houses. A/B tests just show if one thing does more of something you're testing for than something else. If you're just testing for "conversions" then you're going to make websites like booking.com. If you're testing to see if users are more stressed out by one situation or another, or testing to see if expert users are stymied by some interface abstraction designed to make things easier for less sophisticated users, then that's totally different.
- tspike 4y agoSure, but it’s a lot harder to test for things like stress or being stymied than it is to test for conversion. Easy implementation + results that make money graphs go up will win every time without C-level involvement.
- chefandy 4y agoIt's a lot easier to break something with a hammer than bang in some nails. Using a marker to deface property is a lot easier than using it to draw a picture.