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I can't recall for certain, but I think in the book Zero to One, he made the case that monopolies can be beneficial for companies because they can devote their

I can't recall for certain, but I think in the book Zero to One, he made the case that monopolies can be beneficial for companies because they can devote their resources to developing new products and features rather than battling for market share in a single domain. Overall, I enjoyed the book, but I'm not completely convinced by this argument. Google did expand to other markets and did well in some (Android, YouTube, etc), but it seems to have been at the detriment to their main product.

gsatic 4y ago
Well their main product really is Ad infra. And no one comes close to matching it. Its like they built a global real time stock market for Ads. For any possible search query, or space on some any page you click where an ad can be displayed, there is an real time auction running in the background where bidders, your digital data profile, sellers are all brought together to decide whats going to get displayed. And it all happens by the time your page load.