Driving down launch costs is the point. SpaceX a few years ago pretty much completely wiped out their Falcon 9 launch manifest because their launch cadence was

Driving down launch costs is the point. SpaceX a few years ago pretty much completely wiped out their Falcon 9 launch manifest because their launch cadence was so high, and the cost for SpaceX of doing so was so low. They briefly had a dip in launch cadence and it's only now building back up for two reasons: 1. They've dropped launch costs so their customers have new opportunities they can pursue at the new cost basis. 2. They started Starlink to soak up all their spare launch capacity. Hundreds of flights to low-earth orbit launching cheap satellites. Starship/Super heavy is meant to be the next evolution of this. If the cost of launching heavy payloads massively drops then demand will appear to match it. They hope.