DHH, founder of Ruby on Rails and Basecamp, drew a line between core values and A/B testing https://world.hey.com/dhh/we-don-t-a-b-test-core-values-91b5f562 htt

DHH, founder of Ruby on Rails and Basecamp, drew a line between core values and A/B testing https://world.hey.com/dhh/we-don-t-a-b-test-core-values-91b5f562 https://world.hey.com/dhh/we-don-t-a-b-test-core-values-91b5... > This is the tyranny of easy metrics. It's easy to measure how much money is saved by preventing cancelations, it's much harder to measure how much long-term business is lost by poisoning your reputation with the 99.9% of customers who had to jump hoops and dodge sleazeballs to get out of the subscription. But the latter could well be orders of magnitude money more over the long run.