> so many different things have to go right Summarized from site's figure, a viable business model also needs a market that is plausible, self-aware, lucrative

> so many different things have to go right Summarized from site's figure, a viable business model also needs a market that is plausible, self-aware, lucrative, liquid, eager, and--ultimately--enduring for a startup to be successful. Plausible. Enough folks have the problem. Self-aware. Know and care they have it. Lucrative. Budget exists. Liquid. Willing and able to buy today... Eager. ... from you. Enduring. Still your customer after 1 year Author presents a flowchart, so the order may matter.