I don't think that's unique to SpaceX specifically. It's just that it's packed with recognised emotive names like Musk and SpaceX and it's unconventional: no p

I don't think that's unique to SpaceX specifically. It's just that it's packed with recognised emotive names like Musk and SpaceX and it's unconventional: no prior rocket looks like that or does the same landing thing. However, rockets are basically understandable enough ("big fire go down, thing go up") that everyone can have some opinion, and when they go wrong there's often a huge cinematic explosion. Musk's companies are also high-cadence and PR-rich so there's always a video to make, unlike, say, SLS which just grinds away dully outside the limelight. A diss video rather than a technical video is easier to make and draws using emotions: fans to argue and critics to validate. It's perfect capital-C Content. What video gets more clicks: "Elon Musk's new StarShip is DOOMED, here's why" with a flaming explosion in the thumbnail. Or "TLB invalidation strategy in certain ARMv7a cores is slow on some workloads: here's why"? If there are clicks on the table, there's money on the table.