The value of a "brand" is really, really difficult to measure objectively, but certainly has an effect on your revenue. It's hard to know in advance what's goin

The value of a "brand" is really, really difficult to measure objectively, but certainly has an effect on your revenue. It's hard to know in advance what's going to tarnish your reputation in the long run, but by the time you can measure it, it's far too late.