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We had someone from Booking.com come and speak at a company I was working at a good few years ago to talk about their testing process. They were using the multi
by wbobeirne 4y ago
We had someone from Booking.com come and speak at a company I was working at a good few years ago to talk about their testing process. They were using the multi-armed bandit approach[1] of just throwing dozens of changes at the wall and seeing which worked best. It definitely reflected in the UX.
1: https://en.m.wikipedia.org/wiki/Multi-armed_bandit https://en.m.wikipedia.org/wiki/Multi-armed_bandit
- digitalengineer 4y ago“Dozens of changes” but without values who gets to decide WHAT changes are tested? Sure there is UX/CRO research but without a moral compass it is exactly how you end up with dark patterns.
- wbobeirne 4y agoAgreed, and my impression was there wasn't a lot of scrutiny there. It was purely numbers driven, if it could be tested and measured it would, and if it won it was adopted. Very little emphasis on UX, product cohesion, or any specific design principles.
- sizzle 4y agoCan’t believe they are giving talks on this like it’s innovative or something when admiring. I’d honestly be embarrassed saying that my design process was to make shit up and see what happens instead of investing in UX design/ research professionals can run generative studies to better understand their consumer base and sentiments towards booking trips online, like Airbnb heavily invested and can be seen as having a world class user experience next to booking.com I digress…