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I don't disagree with you, certainly some "improvements" only have short-term positive effects. However, at least the A/B test was performed and data collected.
by listenallyall 4y ago
I don't disagree with you, certainly some "improvements" only have short-term positive effects. However, at least the A/B test was performed and data collected. Your assumption that it will eventually be "a massive negative" is pure speculation with no data behind it.
- RussianCow 4y agoThe value of a "brand" is really, really difficult to measure objectively, but certainly has an effect on your revenue. It's hard to know in advance what's going to tarnish your reputation in the long run, but by the time you can measure it, it's far too late.