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Marketing is complicated. He took a defunct brand and found it's demographic, and the rest is history. Lots of things get written by little people trying to ta

Marketing is complicated. He took a defunct brand and found it's demographic, and the rest is history. Lots of things get written by little people trying to take the air out of famous/talented people. It's pretty easy - "They're just human!", "They technically didn't do everything alone!" Nothing to see here.

ChainOfFools 4y ago
I find your choice of wording very telling here. Montañez is, by your description, being taken down by "little people" who accuse him of being, of all things, a mere flawed mortal like themselves. And although you skirted the obvious implication by referencing his story as that not of a "big" man or even a great one but, instead, "famous" or "talented", indicating that you sympathize with the simplistic great man theory of history.
- JoeAltmaier 4y ago
  Did that add anything to the conversation? Is there something more to say? Dissecting others' comments is a low-traction form of commenting. I like to stick to saying what I think. And yes, this man is self-admittedly a regular guy who accomplished something impressive through daring and courage.
  - canadianfella 4y ago
    [dead]
  - autoexec 4y ago
    Montañez is apparently a liar who was once a marketing director and is now heavily marketing himself and his made up story. That sort of thing really does take daring and courage but I'm not sure I'd call it 'accomplishing something impressive', especially considering that the lies were found out and exposed.
- actionfromafar 4y ago
  All I have to do is divine from what I know of you. Are you the sort of man who would put the poison into his own goblet, or his enemy’s? Now, a clever man would put the poison into his own goblet, because he would know that only a great fool would reach for what he was given. I’m not a great fool, so I can clearly not choose the wine in front of you. But you must have known I was not a great fool; you would have counted on it, so I can clearly not choose the wine in front of me!
bigbacaloa 4y ago
Marketing is institutionalization of the ethics and honesty of the proverbial used car salesman. It's sad to see how much of the population celebrates it.
- dcx 4y ago
  This seems unnecessarily reductive. Yes, like any tool, marketing can be used for evil. And people often associate marketing with scummy advertising or spin (which often actually fall under sales or PR). But at its best marketing creates an incredible amount of value. If you actually study it, the discipline of marketing is actually about things like (1) the rigorous search for product-market fit, many decades before this was popular with tech startups, (2) finding ways to efficiently target and inform audiences about goods and services which absolutely add value to their lives, and which can often be extremely challenging (e.g. everyone hates thinking about death, but life insurance can be ridiculously important for your dependents), (3) developing clear, stable, predictable anchors at a company level, which people can trust and build mental shorthand for, at longer timeframes - we all have expectations for what Apple products are "about", for example. These are all absolutely vital market functions.
deleted 4y ago
[deleted]
Talanes 4y ago
I mean, the timeline looks more like he saw something similar to something he made get much more popular, and then started shifting facts about his own story to match the more popular product.
- naijaboiler 4y ago
  this seems to be truth. And like all good story-tellers, which he is, he exaggerate a bit. Maybe more than a bit. His stories contain lots of truths, with lots and lots of exaggerations.
elefanten 4y ago
It seems you didn't read the article. There was no defunct brand that Montanez revitalized. He was involved in some marketing efforts and may have played a role in a derivative "Flaming" line product and some other Latino-targeted flavors. But the confirmed lies that he chose to spread, with the bumbling help of his mentor (who clearly has personal commitments to the community the lies are most meant to appeal to), are beyond excusable. There's nothing to hand-wave here. It's the nakedly cynical, anti-social effort of an egotistical con man. It should be shamed off the air, the movie should be shamed out of production and their names should live on in infamy as pathetic liars. Richard Montanez and Al Cary, the pathetic liars who think you're all chumps. To do anything else is to contribute to the degradation of vital social fabric.

ChainOfFools 4y ago

I find your choice of wording very telling here. Montañez is, by your description, being taken down by "little people" who accuse him of being, of all things, a mere flawed mortal like themselves. And although you skirted the obvious implication by referencing his story as that not of a "big" man or even a great one but, instead, "famous" or "talented", indicating that you sympathize with the simplistic great man theory of history.

JoeAltmaier 4y ago
Did that add anything to the conversation? Is there something more to say? Dissecting others' comments is a low-traction form of commenting. I like to stick to saying what I think. And yes, this man is self-admittedly a regular guy who accomplished something impressive through daring and courage.
- canadianfella 4y ago
  [dead]
- autoexec 4y ago
  Montañez is apparently a liar who was once a marketing director and is now heavily marketing himself and his made up story. That sort of thing really does take daring and courage but I'm not sure I'd call it 'accomplishing something impressive', especially considering that the lies were found out and exposed.
actionfromafar 4y ago
All I have to do is divine from what I know of you. Are you the sort of man who would put the poison into his own goblet, or his enemy’s? Now, a clever man would put the poison into his own goblet, because he would know that only a great fool would reach for what he was given. I’m not a great fool, so I can clearly not choose the wine in front of you. But you must have known I was not a great fool; you would have counted on it, so I can clearly not choose the wine in front of me!

bigbacaloa 4y ago

Marketing is institutionalization of the ethics and honesty of the proverbial used car salesman. It's sad to see how much of the population celebrates it.

dcx 4y ago
This seems unnecessarily reductive. Yes, like any tool, marketing can be used for evil. And people often associate marketing with scummy advertising or spin (which often actually fall under sales or PR). But at its best marketing creates an incredible amount of value. If you actually study it, the discipline of marketing is actually about things like (1) the rigorous search for product-market fit, many decades before this was popular with tech startups, (2) finding ways to efficiently target and inform audiences about goods and services which absolutely add value to their lives, and which can often be extremely challenging (e.g. everyone hates thinking about death, but life insurance can be ridiculously important for your dependents), (3) developing clear, stable, predictable anchors at a company level, which people can trust and build mental shorthand for, at longer timeframes - we all have expectations for what Apple products are "about", for example. These are all absolutely vital market functions.

deleted 4y ago

[deleted]

Talanes 4y ago

I mean, the timeline looks more like he saw something similar to something he made get much more popular, and then started shifting facts about his own story to match the more popular product.

naijaboiler 4y ago
this seems to be truth. And like all good story-tellers, which he is, he exaggerate a bit. Maybe more than a bit. His stories contain lots of truths, with lots and lots of exaggerations.

elefanten 4y ago

It seems you didn't read the article. There was no defunct brand that Montanez revitalized. He was involved in some marketing efforts and may have played a role in a derivative "Flaming" line product and some other Latino-targeted flavors. But the confirmed lies that he chose to spread, with the bumbling help of his mentor (who clearly has personal commitments to the community the lies are most meant to appeal to), are beyond excusable. There's nothing to hand-wave here. It's the nakedly cynical, anti-social effort of an egotistical con man. It should be shamed off the air, the movie should be shamed out of production and their names should live on in infamy as pathetic liars. Richard Montanez and Al Cary, the pathetic liars who think you're all chumps. To do anything else is to contribute to the degradation of vital social fabric.