Just because there's a free option doesn't mean you can't successfully offer a non-free alternative. Books have long been available for free - from libraries -

Just because there's a free option doesn't mean you can't successfully offer a non-free alternative. Books have long been available for free - from libraries - yet the bookstore industry has done well both online and offline, despite the lending library system. Imagine the uproar that would occur in the publishing industry now if the government proposed to create a lending library system where none existed.