Both sides factor into the equation, the producer needs to produce good products and the consumer needs to decide whose products they wish to enable more of. L

Both sides factor into the equation, the producer needs to produce good products and the consumer needs to decide whose products they wish to enable more of. Look at Intel and AMD in the CPU market: AMD is slowly but surely taking market share from Intel because they are making the superior products overall and the consumers are willing to put their wallets where their mouths are. By contrast, Nvidia vs. AMD in the GPU market is an example of consumers not willing to put their wallets where their mouths are and the market will reflect that.