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Consent isn’t required for B2B data processing and cold contact as far as I know, like it is for consumer data. There are six lawful basis including consent. Th
by reynard_le_faux 3y ago
Consent isn’t required for B2B data processing and cold contact as far as I know, like it is for consumer data. There are six lawful basis including consent. The most relevant one in this case is probably legitimate interest. A company can cold contact someone at an organisation if they believe there is a genuine possibility they would buy the product or service they offer. IANAL however.
PS What’s CYA?
- scrollaway 3y ago"CYA" means "Cover Your Ass", which is used when you have lawyers/compliance people using vague and over-reaching language to "cover their ass", without anything meaningful behind it. > Consent isn’t required for B2B data processing and cold contact as far as I know, like it is for consumer data. From what I can tell, the way this company ingests data uses personal channels and lookups. So although a company would be using their services and they are b2b, the targets of those cold emails are getting their personal data ingested by a company they have no knowledge of, and they are for sure not made aware of it in those cold emails. If those targets are exclusively employees of a company, their professional email is being targeted, and only their professional profiles are being scraped, I would bet it's defensible. I am certain it's not the case though.