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Growth engineering? Uber became a unicorn doing exactly this.

• Retric 3y ago
  Uber became a unicorn by exploiting the differences between regulation of taxi companies and limo companies. While burning though mountains of investor money subsidizing it’s product. The important bit was they didn’t need much capital because they didn’t own the cars, and they didn’t need much advertising because the subsidies where initially huge. The underlying business model looked quite reasonable for investors who assumed they could eventually turn off subsidies and terrible to those who didn’t. But, you don’t need to convince every investor just enough investors to keep going.