+1. To expand on your friction comment: I’ve been doing unique @myname.com for years and learned quickly to avoid putting the full company name to avoid confusi

+1. To expand on your friction comment: I’ve been doing unique @myname.com for years and learned quickly to avoid putting the full company name to avoid confusion. Now, I just use the first 2 and last 2 letters, so for example hackernews would be haws@myname.com. When I go back later to log in, it is easy to re-derive on the spot. And if I forget what an email address corresponds to I can just search my inbox history for that address to find the site registration confirmation or whatever they sent previously.