I remember them, and I have to tell you the Commodore and Atari 68k machines were not obvious winners. Ugly software, ugly hardware. I know this isn’t what fans

I remember them, and I have to tell you the Commodore and Atari 68k machines were not obvious winners. Ugly software, ugly hardware. I know this isn’t what fans of those machines want to hear, but Apple’s design aesthetic blew them and the PC away; Apple was simply in another league. Late 80’s Macs had the best user experience available. Again, this isn’t a popular take, but it is absolutely true. “Apple’s marketing prowess is what sold them” is bullshit; Apple was better at selling, but not so much better that it could overcome perceivably middle of the road products. Apple’s industrial and UI design led the industry. Everybody else followed.