For one, the scope is much more massive. One surrounds a single beverage category, the other basically every online communication platform. If the world wasn't

For one, the scope is much more massive. One surrounds a single beverage category, the other basically every online communication platform. If the world wasn't more and more online, I could maybe consider the scope acceptable. Another is how much it messes up the user flow. Buying alcohol? Hand over a plastic card to a cashier for a few seconds. Accessing a new website you want to try out? Scan your driver's license, upload to this random site, have it likely go through some black box algorithm that you hopefully don't get falsely flagged with no human response, and you're good. And that's the good flow. I don't want to imagine the headache of manual checking for every site.