It's rent. The airport knows how much foot traffic there is, how much spend per person and can therefore adjust rent to gouge everything except 10%. But on a

It's rent. The airport knows how much foot traffic there is, how much spend per person and can therefore adjust rent to gouge everything except 10%. But on a square foot revenue basis that's store is the best performing of whatever chain we talk about - and it has a guaranteed yearly revenue which makes nice for the bank loan and the volume deal for the suplliers and ... it's a win win for everyone apart from the customer