The thing is I don't think you really can kill piracy and Hollywood should realize that it doesn't need to. For me personally, piracy is a crime of opportunity

The thing is I don't think you really can kill piracy and Hollywood should realize that it doesn't need to. For me personally, piracy is a crime of opportunity - I do it because it's easy and available. However, me downloading movie doesn't represent lost revenue for Hollywood - if I were forced to pay for a movie, I would simply do something else. This is what I think goes over the head of Hollywood execs. If a youtoube music video has 5M views, it doesn't mean it missed out on 5M customers, it just means 5M were willing to watch something for free. As a side note, the one movie service I have paid for in the past 5 years, Redbox, has strong opposition from Hollywood. I use it because as the OP mentions, it's better than pirating. Instant, convenient, and the cost is a non issue. Why doesn't Hollywood embrace this rather than oppose it? Who knows. All that said, it starting to feel like we're beating a dead horse here on HN.