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Perhaps this against the current behavior will lead them to exhaust their resources and make them naturally selectable for extinction as a business model. They

• greyfade 15y ago
  But they can't go bankrupt until the movie studios themselves go insolvent. The problem is these studios are rolling in cash. Even if they were to lose significant piles of it, they'd simply be bough tout by another large corporation that can afford to pump yet more money into it. They'll remain on life support so long as people go to theaters to watch blockbuster movies. Their business model won't change until people as a whole turn away form them.