Sorry this is slightly off-topic, but I'm curious about the product here. Why should I use it? What problem is it solving for me? Halfway down the homepage it

Sorry this is slightly off-topic, but I'm curious about the product here. Why should I use it? What problem is it solving for me? Halfway down the homepage it says, "Don’t Change: Use Fetchnotes with Google Apps, Evernote, Outlook and all the other services you already love." Which was a great reminder that I already have a ton of other services trying to get me to keep notes in them... what's different about Fetchnotes and why isn't this plastered all over the homepage? /unsolicited feedback