I know the term creator has its genesis from the word create. But no, most creators are not doing anything creative. One way to see this is to notice there are

I know the term creator has its genesis from the word create. But no, most creators are not doing anything creative. One way to see this is to notice there are movies made a 100 years ago that people will still watch today. There are books written half a millennium ago people read today. There are pieces of music written 100s of years ago people listen to today. There’s almost nothing created on Instagram or TikTok that people will want to watch even a few days after it is created. To be fair Twitter might have some posts of value but that’s because of the idea that almost certainly came independently of Twitter. Twitter is just the avenue by which it’s spread. I think YouTube still does encourage the generation of quality new content to some extent that people may want to watch years and maybe even decades down the line. But that’s pretty much the only “creator” app that does that. And that’s probably a result of the fact that YT was created well before social media and mobile phones came around, so the content standard set on YouTube was fairly high quality. Newer “creator” apps encourage short throwaway content that can go viral. Not quality, creative content that can stand the rest of time.