The ad industry operates entirely on fear, the fear of executives that, without advertising, no one will buy their products -- or they they'll buy more of the c

The ad industry operates entirely on fear, the fear of executives that, without advertising, no one will buy their products -- or they they'll buy more of the competitor's. There is very little way for sellers to tie the sales of anything to an actual ad impression, so companies with money throw huge amounts of it around trying to get as many impressions as they can. There's no evidence that any particular ad works. The measurement methods and "data science" are all complete BS. The proof is that no advertiser is ever happy with their ad results and so they must constantly create new ones and repeat the cycle of evaluating fake stats.