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On the contrary, the reason it's a marketing term is because it means something to end users. It's just not what OP thinks it means. That said, successful mark
by furyofantares 4y ago
On the contrary, the reason it's a marketing term is because it means something to end users. It's just not what OP thinks it means.
That said, successful marketing terms can lose a lot of their meaning and become very broad categories if a lot of companies/products adjacent to it are able to squeeze value out of the association.
- marginalia_nu 4y agoMarketing terms are manufactured to make use of assumptions. They're rarely well defined and their meaning is invariably tortured.