3 ms·

How much are they willing to pay? That's what you need to find out.

• skmurphy 18y ago
  And what is their motivation--their theory of value? Is there synergy that they can exploit with other products or web properties? You can set a price you want because you can manage the property as is from your description of the situation. So you can be patient. If there isn't synergy and you have determined you want to sell I would pro-actively approach other firms that might be willing to pay more than a pure discounted cash flow model valuation based on synergy. For example, if you have a community of chocolate lovers, Hersheys or Mars might be willing to pay more than a media company that would just see incremental revenue.