If you reread this and replace TikTok with Soma, it’s eerie. To me, TikTok just found the proper levers to hit psychologically to keep people’s attention. I j

If you reread this and replace TikTok with Soma, it’s eerie. To me, TikTok just found the proper levers to hit psychologically to keep people’s attention. I jokingly think, all the creators of each social media app are in a makeshift lab, and one say “wait… if we make them happy, they stay longer!” Then another one goes “Drats! I thought jealously and conflict was the key!” I predict in the next 5 years we’ll be banning/have a campaign against people under 18 (or maybe 16) from even using these apps, and even go so far as to say anyone spending more than X time on them per day/week, should seek help. (With X being a relatively small number compared to the norm) Just remember, not too long ago we thought: Cigarettes are a great way to lose weight! Even my doctor recommends them.