Other than ensuring you have basics of on-page SEO right, it’s basically about good content. There are tons of gimmicky material around, no need to follow that

Other than ensuring you have basics of on-page SEO right, it’s basically about good content. There are tons of gimmicky material around, no need to follow that. Let your content be so good that people want to link back to you. Other than that, stick with the basics and read Google guidelines (as another commentator pointed out.) Source - My experience of ranking few of my own websites in last 14-15 years.