4 ms·

Am I the only one who feels surprised that they spend 10 million on this?

tucosan 15y ago
Well, they spent it on the airtime, not the spot I guess. Nonetheless, the ad agency simply failed to highlight the possible use cases of having a pen on a tablet/phone. Showing people writing names on the screen with a pen fails to communicate the phones unique USP. Also, many people will remember the times when they had to use the pen as a crutch on Windows Mobile phones of the old days. So I guess many people will simply go, "what do I need a pen for?" I believe Samsung should switch their ad agency asap.
- mattmaroon 15y ago
  "Also, many people will remember the times when they had to use the pen as a crutch on Windows Mobile phones of the old days." And Palm OS. But the smartphone market back then was probably 1% of what it is now. 99% of the people they're aiming that commercial at have no such memories.
- WiseWeasel 15y ago
  Well, they spent it on the airtime, not the spot I guess. It was fairly obvious that the placement cost a lot more than the spot itself. The ad's message was "OMG, it has a pen; I've gotta have it!" The people with me in the room at the time seemed slightly confused, mostly amused. The main points of confusion were whether the device is a phone or a tablet, and why we would want a pen for our phone/tablet. Maybe they should have spent a bit more on the spot's production.
- cube13 15y ago
  >I believe Samsung should switch their ad agency asap. I agree completely. As an iPhone user, all these adds make me want to do is look at HTC or Motorola for Android devices. Also, the device itself was implied to be an iPhone competitor. Only it isn't. It's a tablet. I was thinking that it was a really big phone. I'm also confused as to who the stylus is actually aimed at. There is a small subsection of tablet users(mainly artists) that would probably want more precise control of their device, but I would wager that those people are the vast minority of total users.

Well, they spent it on the airtime, not the spot I guess. Nonetheless, the ad agency simply failed to highlight the possible use cases of having a pen on a tablet/phone. Showing people writing names on the screen with a pen fails to communicate the phones unique USP. Also, many people will remember the times when they had to use the pen as a crutch on Windows Mobile phones of the old days. So I guess many people will simply go, "what do I need a pen for?" I believe Samsung should switch their ad agency asap.

mattmaroon 15y ago
"Also, many people will remember the times when they had to use the pen as a crutch on Windows Mobile phones of the old days." And Palm OS. But the smartphone market back then was probably 1% of what it is now. 99% of the people they're aiming that commercial at have no such memories.
WiseWeasel 15y ago
Well, they spent it on the airtime, not the spot I guess. It was fairly obvious that the placement cost a lot more than the spot itself. The ad's message was "OMG, it has a pen; I've gotta have it!" The people with me in the room at the time seemed slightly confused, mostly amused. The main points of confusion were whether the device is a phone or a tablet, and why we would want a pen for our phone/tablet. Maybe they should have spent a bit more on the spot's production.
cube13 15y ago
>I believe Samsung should switch their ad agency asap. I agree completely. As an iPhone user, all these adds make me want to do is look at HTC or Motorola for Android devices. Also, the device itself was implied to be an iPhone competitor. Only it isn't. It's a tablet. I was thinking that it was a really big phone. I'm also confused as to who the stylus is actually aimed at. There is a small subsection of tablet users(mainly artists) that would probably want more precise control of their device, but I would wager that those people are the vast minority of total users.