It makes sense because they can create and roll out their own system. Hell, make it subscription-based, with a premium tier. They don't give a fuck, people will

It makes sense because they can create and roll out their own system. Hell, make it subscription-based, with a premium tier. They don't give a fuck, people will still buy their big ass SUVs and pick-up trucks. How does it make sense to keep making cars bigger and bigger? It doesn't for us, but sure as shit does for them.