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Before someone preach the high and mighty status of Apple once again, I just would like to remind everyone that Apple's pivotal moment in its history when it ai
by jsnk 15y ago
Before someone preach the high and mighty status of Apple once again, I just would like to remind everyone that Apple's pivotal moment in its history when it aired Macintosh ad in 1984 with strong anti-IBM flair.
- benihana 15y agoI don't really think that was the pivotal point in Apple's history. Regardless, Apple, until a couple of years ago, was making those obnoxious I'm a PC I'm a Mac commercials. Making anti-[the_big_guy_in_tech] commercials seems to be what companies do do when they're the little guy. Not that I personally find them all that effective. If you want to sell me electronics, show me why the thing you're trying to sell is awesome, not why the things you're competing against aren't awesome.
- jonknee 15y agoYou don't think the introduction of the Mac was a pivotal point in Apple's history?
- maxerickson 15y agoIt's probably at least fair to argue that everything that happened before the ipod was about equally important in the history of Apple. But it sort of depends on how close a perspective is chosen.
- SeanLuke 15y agoWell, it certainly was a pivotal point, easily up there in the top three. Not only that, but it was easily a pivotal point in advertising history too. As to little guys: your argument would have merit were it not for the fact that Samsung is one of the very largest electronics manufacturers in the world.
- funkah 15y agoThat ad aired when I was a very young child, and I have trouble believing anyone took it seriously. Like, really? You really think using a personal computer with a point-and-click interface is pretty much the same thing as defeating totalitarianism?
- jonknee 15y agoThe debut of the GUI to consumer level devices was indeed a big event. I think this was also at a time where huge budget ads weren't as common place (it was directed by Ridley Scott even).