The problem (well it's not even really a problem I guess) is that nowadays you're not sure any more if this was an 'accidental' slip up, or a bold marketing tac

The problem (well it's not even really a problem I guess) is that nowadays you're not sure any more if this was an 'accidental' slip up, or a bold marketing tactic. They surely are getting a lot more exposure with the 'slip up', and if it had backfired, well who cares really - in 2 months time nobody will remember. Maybe I've been on the internet for too long and have become too skeptical.