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Sounds like an affiliate program, with sponsored payments to the affiliates. Affiliate programs can work, and are apparently a pain to get right. However, I do
by JoachimSchipper 15y ago
Sounds like an affiliate program, with sponsored payments to the affiliates. Affiliate programs can work, and are apparently a pain to get right.
However, I don't really see why Amazon et al. would be happy to sponsor such a program; and anyway, 100 (ad-free) Kindles plus 20 iPads for 300 users seems ridiculously high, ~$70/user at retail prices. (Amazon's own affiliate program pays out ~8% to its more successful affiliates, which would imply that Amazon expects to derive value equivalent to a ~$875 purchase from your customers.)
- marcamillion 15y agoYou are right...about the affiliate program. Also re: Amazon deriving value - you are right....I would need to find a way to demonstrate that this value does exist and show it to Amazon. Because what I was thinking is targeting people promoting a new product (or some other launch). That way, they are in the 'building buzz' around that product/launch phase. I think it's a lot easier to quantify the buzz around a new product launch, than justifying the marketing expense of a regular marketing campaign. Thoughts?