To quote Unforgiven: deserve's got nothing to do with it. However crummy Twitter was pre-acquisition, it was relatively stable with respect to its ad business,

To quote Unforgiven: deserve's got nothing to do with it. However crummy Twitter was pre-acquisition, it was relatively stable with respect to its ad business, which steadily churned along. In that sense it was "trusted" despite any flaws the platform had. Musk just came in and knocked the pieces off the board and tossed a bunch of the client relations people right out the door, so it doesn't seem like a trustworthy business partner. If you believe Musk (I'm not sure why anybody would...) he's clawing back those advertising dollars, but it's got to be a questionable way to spend money when the platform is run so chaotically.