4 ms·

What was their original plan when they purchased it? Was it just an acquihire all along?

by brink 4y ago

akmarinov 4y ago
Own it in case it gets really popular
- sublinear 4y ago
  Which is often a losing strategy because selling out changes the product. It's the reverse-Midas touch where everything turns to crap.
  - deleted 4y ago
    [deleted]
klysm 4y ago
I think investors get FOMO when they see other companies buying things and think "oh shit maybe I'm missing out on this great opportunity" and reactively buy something that fits the trend in their space.
- brookst 4y ago
  This, though a sophisticated investor will call it “option value” rather than FOMO.
onion2k 4y ago
Maybe the intention was to shut it down..
- celdon25 4y ago
  I’m glad you posted this, that never would have crossed my mind.
celdon25 4y ago
The replies seem to be full of low-quality guesses, which is disappointing to see on this site (assuming they were not using sarcasm). I’ll try to do slightly better and link the actual press release and include the official statement. Hopefully someone who has access to the C suite at Spotify can leak the actual answer here (I’m sure they will get right on that). For future reference just Google “x acquires y” if you want to attempt to get any insight about “what x planned to do with y after acquiring”. https://newsroom.spotify.com/2022-07-12/spotify-to-acquire-music-trivia-sensation-heardle/ https://newsroom.spotify.com/2022-07-12/spotify-to-acquire-m... > “We are always looking for innovative and playful ways to enhance music discovery and help artists reach new fans,” commented Jeremy Erlich, Global Head of Music, Spotify. “Heardle has proven to be a really fun way to connect millions of fans with songs they know and love and with new songs . . . and a way to compete with their friends as to who has the best musical knowledge. Since its debut, the game has quickly built a loyal following, and it aligns with our plans to deepen interactivity across the Spotify ecosystem.” The official statement seems consistent with what was reported in this comment https://news.ycombinator.com/item?id=35570998 https://news.ycombinator.com/item?id=35570998 In other words, they tried to retool the tech toward an additional value proposition for both users and artists. The result failed to meet a quality bar, and therefore it was decided to axe the project.

What was their original plan when they purchased it? Was it just an acquihire all along?

by brink 4y ago

What was their original plan when they purchased it? Was it just an acquihire all along?

akmarinov 4y ago

Own it in case it gets really popular

sublinear 4y ago
Which is often a losing strategy because selling out changes the product. It's the reverse-Midas touch where everything turns to crap.
- deleted 4y ago
  [deleted]

klysm 4y ago

I think investors get FOMO when they see other companies buying things and think "oh shit maybe I'm missing out on this great opportunity" and reactively buy something that fits the trend in their space.

brookst 4y ago
This, though a sophisticated investor will call it “option value” rather than FOMO.

onion2k 4y ago

Maybe the intention was to shut it down..

celdon25 4y ago
I’m glad you posted this, that never would have crossed my mind.

celdon25 4y ago

The replies seem to be full of low-quality guesses, which is disappointing to see on this site (assuming they were not using sarcasm). I’ll try to do slightly better and link the actual press release and include the official statement. Hopefully someone who has access to the C suite at Spotify can leak the actual answer here (I’m sure they will get right on that). For future reference just Google “x acquires y” if you want to attempt to get any insight about “what x planned to do with y after acquiring”. https://newsroom.spotify.com/2022-07-12/spotify-to-acquire-music-trivia-sensation-heardle/ https://newsroom.spotify.com/2022-07-12/spotify-to-acquire-m... > “We are always looking for innovative and playful ways to enhance music discovery and help artists reach new fans,” commented Jeremy Erlich, Global Head of Music, Spotify. “Heardle has proven to be a really fun way to connect millions of fans with songs they know and love and with new songs . . . and a way to compete with their friends as to who has the best musical knowledge. Since its debut, the game has quickly built a loyal following, and it aligns with our plans to deepen interactivity across the Spotify ecosystem.” The official statement seems consistent with what was reported in this comment https://news.ycombinator.com/item?id=35570998 https://news.ycombinator.com/item?id=35570998 In other words, they tried to retool the tech toward an additional value proposition for both users and artists. The result failed to meet a quality bar, and therefore it was decided to axe the project.