Snapchat is centralized. Also, I wouldn't call the Snapchat UI terrible. I would call it difficult for first time users. This creates a "buy in" effect with us

Snapchat is centralized. Also, I wouldn't call the Snapchat UI terrible. I would call it difficult for first time users. This creates a "buy in" effect with users... Lots of powerful tools have this concept, similar to the Bloomberg terminal.