I think it boils down to how service providers can manage the inconvenience. Since sites can pass the blame to the EU for the cookie things, and they can create

I think it boils down to how service providers can manage the inconvenience. Since sites can pass the blame to the EU for the cookie things, and they can create a nice shiny button that makes the inconvenience go away in an instant, cookie modals are a good solution. They can perform that they are giving the users options for privacy, and also absolve themselves from the burden of the EU regulation, with one simple click on the Allow all button. I also think that it users don't mind the inconvenience too much. Complain, yes, but they are not really choosing a website that doesn't have the popup, over a website that does have. And so, businesses have no real incentive to change their ways.