The problem is they picked the wrong parties to be responsible. It’s not the websites that are doing the tracking. The websites are merely asking to save a cook

The problem is they picked the wrong parties to be responsible. It’s not the websites that are doing the tracking. The websites are merely asking to save a cookie. It is the users’ own web browser that is storing the cookie and sending the cookie back to these websites. It’s the browsers that should be regulated if anybody but it’s a lot easier to regulate the little guy than to regulate Google and apple.