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I started to watch the Beam video, and here is some immediate and simple constructive criticism: (1) Have the picture of your face BIGGER. Then SMILE and be H
by graycat 4y ago
I started to watch the Beam video, and here is some immediate and simple constructive criticism:
(1) Have the picture of your face BIGGER. Then SMILE and be HAPPY, even a little enthusiastic.
(2) Don't drop your voice volume at the end of sentences. Speak VERY clearly: Enunciate the words clearly. E.g., write out the narration and practice reading it.
(3) Be sure the room and microphone give good sound quality. Have the sound volume HIGH, TOO high, and let the users reduce the sound volume at their end if they wish.
(4) If you know a women who would do you a favor, have her do the narration. Write out carefully a clear narration you want her to say. Better still if she is reasonably pretty, not glamorous but professional and still pretty.
(5) There is a lot of numerical data on your screen that is unreadable to 80+% of your target audience. If some text or data is unreadable, then reformat it or just omit it from the presentation. Generally don't put anything on the screen that is unreadable. In simple terms, use a large font 100% black on a white or at least light background.
(6) Early in the video there is a graph. There are two curves that are easy to see, but there is annotation on the two axes that is unreadable due to being too small and not dark enough. For such annotation, make it big, black, and easy to read.
(7) You may be assuming too much for your best targeted audience, the one with nearly all your candidate customers. E.g., I'm doing a startup, a Web site, have the code running as intended, likely will want some analytics, but so far have had no occasion to find out just what "Google Analytics" is. So, I'm a candidate customer, but to sell to me something or someone will have to give me at least a 101 level introduction to Web site analytics -- it is to your advantage for the part of your audience that needs the 101 introduction for that someone to be you.