I get that there will always be ads as there will always be projects, products, initiatives, stuff that need a little help getting attention. I'm not so sure ab

I get that there will always be ads as there will always be projects, products, initiatives, stuff that need a little help getting attention. I'm not so sure about the ad industry, which I believe to be fundamentally way overpriced. Mostly, empires built on ads (news outlets, google, facebook) were built on the assumption that ads work and cost certain amount. So ad budgets have been looking for the best way to be spent. If we were to reconsider the whole rationale, the billions might more likely be millions. Google and facebook will only be able to stay in the black if they abandon intrinsically expensive channels and technologies, like video, complicated slot trading etc.