You can also ask why there is no espresso culture in US like in Italy... Italian espresso is much like Indian chai... Quick shot of caffeine ready in seconds an

You can also ask why there is no espresso culture in US like in Italy... Italian espresso is much like Indian chai... Quick shot of caffeine ready in seconds and relatively cheap and ubiquitous... Howard Schultz claimed in his book that he intended to re-create Italian espresso bar in US with Starbucks... He failed in my opinion as Starbucks is nothing like coffee bar... But I guess the culture difference explains that... And also you can't upsell much on plain espresso or chai.. Starbucks and American type coffee shops in general are very much sweet shops with sugary coffee-based deserts. Different story... but better profit margins...