Haha, I can explain (2): they are a nutrition scientist! In all seriousness, they precede that quote by saying: "it’s got fat, it’s got protein, it’s got vitam

Haha, I can explain (2): they are a nutrition scientist! In all seriousness, they precede that quote by saying: "it’s got fat, it’s got protein, it’s got vitamins." So I think it's the comparative lack of these things in bread that he is concerned with.