> Similarly high potential, Amazon’s Advertising business is uniquely effective for brands, which is part of why it continues to grow at a brisk clip. Of cours

> Similarly high potential, Amazon’s Advertising business is uniquely effective for brands, which is part of why it continues to grow at a brisk clip. Of course he won't mention that sellers are forced to do advertising. Anecdotally I have heard of sellers who spend 30-40% of their revenue on advertising. Otherwise they never show up in any searches even if they were pioneers or market leaders in their segments.