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Amazon CEO Andy Jassy’s 2022 Letter to Shareholders

• malshe 4y ago
  > Similarly high potential, Amazon’s Advertising business is uniquely effective for brands, which is part of why it continues to grow at a brisk clip. Of course he won't mention that sellers are forced to do advertising. Anecdotally I have heard of sellers who spend 30-40% of their revenue on advertising. Otherwise they never show up in any searches even if they were pioneers or market leaders in their segments.