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Zynga doesn't do behavioral targeting at all. This statement seems fundamentally at odds with the following. Could you explain further? Data-driven - I see t
by cbs 15y ago
Zynga doesn't do behavioral targeting at all.
This statement seems fundamentally at odds with the following. Could you explain further?
Data-driven - I see this as huge plus. Lot of companies are clueless because of not enough feedback-data. A/B testing, phased rollout, metrics are mandatory for any product/feature.
Zynga is 100% data driven. Zynga is not a tech-company, it is a product-manager-company. Product managers are more statisticians than PM. All decisions are from numbers.
- alagu 15y agoData-driven: How many users are engaging with feature X, how much are they spending on item Y, how many users click button Z. Behavioural Targeting: User "A" loves lot of "Strawberry crops" let me show him more of that.